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Lose the beer gut without losing all the beers! An idea that’s turned into a 400-million-dollar business for The Man Shake.

The Importance of Branding and Trade Marks

Trademarking – The Man Shake

The Man Shake is the brain child of Adam MacDougall to help men loose weight. Let’s face it, men (like blokey men) don’t really do diets and health stuff. But, a weight loss shake and program backed by a retired rugby league super star – yeah, they might listen to him and give it a go (and it turns out The Lady Shake backed by Adam’s wife Belinda is a hit as well).

The Man Shake has been a huge success being stocked in large range of stores include Coles and Woolworths. And, whilst no doubt there are many factors to this success – the catchy range of trade marks and logos coined by The Man Shake have certainly assisted in this success.

It’s really satisfying for us to walk into Coles or Woolworths and see our Client’s products on the shelves with trade marks we have helped them secure

We’ve been working with Adam and the Team for several years to build an IP portfolio of over twenty registered trade marks including, for example, the following Australian registered trade marks:

  • AU 1643023 “THE MAN SHAKE”
  • AU 1614135 “Lose the beer gut without losing all the beers”
  • AU 1656039 “THE MAN CHALLENGE”

These trade marks have helped The Man Shake not only protect their primary brand – but, also protect slogans and related trade marks used in other aspects of the business such as training and education and product variations. Such breath and variation of their trade marks have really allowed The Man Shake to carve out and dominate their market and keep would be competitors from encroaching on their banding.

We certainly look forward to the continued success of The Man Shake. And, it’s another great example of a switched on Australian business with good branding and a well secured IP portfolio.